For Musicians - By Musicians


TRS™ is an acronym for the Ticket Referral System designed to help musicians earn through the S-ICE Affiliate Program.

What IS the TRS™?

The TRS™ is a way to track the affiliate codes from membership, merchandise, and ticket purchases to the correct member affiliate linked to those affiliate codes so that the member affiliate is credited with the commissions on those sales. The commissions are calculated as a percentage of the price of the item sold.

Here is a glossary of terms so you will understand the language:

Affiliate Program: An affiliate program is a customer referral program designed to reward people who refer others who purchase something from the company.  Today, most companies offer affiliate programs. It is a marketing cost for the company which uses it because it only costs the company marketing money when a sale is made.

Affiliate: An "Affiliate" is a person who has signed up to participate in a company's affiliate program for the purpose of earning commissions. They are considered an "Independent Contractor" with the company and must adhere to the rules set by the company in order to participate. An affiliate is not an employee of the company. 

Affiliate Code: The "Affiliate Code" is an alphanumeric code unique to each Affiliate that is added onto a product's website URL, web address, which earmarks that transaction to that affiliate. For example, the "Affiliate Code" for an S-ICE affiliate will look something like this...s-ice.com/product-a?=id100634. This makes it possible to track the transaction to the correct affiliate.

Affiliate Link: The "Affiliate Link" is the entire website address where an affiliate code is present, using the example above it would be...https://s-ice.com/product-a?=id100634. This is usually connected as a hyperlink which enables the opening of a new page for that link. With S-ICE there will be cookies attached to them so that when someone clicks on your link, it will cookie them to your web address automatically for a month, so when they look up the website again, that address is automatically connected helping affiliates make more sales. All websites have this feature and usually ask for the visitor's permission to use the cookie.

Commission:  A commission is an amount of money paid to an Affiliate based on a percentage of the price of a product or service.  A product that costs $100 with a commission of 30% will earn the affiliate a commission of $30, minus bank transfer fees, for referring a customer that buys the product through their affiliate code.

Membership: A membership is a group of people, "Members", who join a website to receive the benefits of that Membership.

Free Member:  A "Free Member" is someone who joins the website membership without a fee attached. It is called a "Free Membership".  This gives limited access to the website with defined benefits to the member. All members are assigned an affiliate/membership code when they join in S-ICE.

Full Member: A "Full Member" is someone who joins the website membership and pays the monthly membership dues. This activates their "Affiliate" status as a "Sponsoring Member", making it possible for them to earn commissions when they "Sponsor" a new member who joins the website using their affiliate link.

Sponsor: A "Sponsor" is the affiliate member that is given credit for a new member's joining the company and is permanently linked to that member through the affiliate coding system of the TRS™.  Every member has a Sponsor. If no Sponsor is identified then the company becomes the Sponsor, and the commissions earned by the company will be placed in the "Affiliate Commission Fund" to be paid out as a bonus to all members depending on certain criteria, yet to be determined, usually in December.

Membership Identification Card: Every member will receive a Membership Identification Card. The purpose of the card is to have proof of membership and sponsorship. It can also be used as a business card when printed out by the members. It will include the following information:

  • Members Name
  • Member Photo
  • Members Affiliate Code
  • Members Affiliate Link w/QR code.
  • Membership Level
  • "Principle Instrument" or "Category of Participation"
    • Piano
    • Violin
    • Voice
    • etc...
  • Category of Participation
    • Fan
    • Business
    • Venue
    • etc...
  • Member Contact info (optional)
    • Telephone number
    • Email address

On the back of the business cards, there will be a way to help people join.

Membership Card Front
Membership Card Back

How is this to be used as a ticketing system? 

When a member receives the Affiliate code,

that code is connected to the Sponsor's Code automatically for life,

so anytime their sponsored members purchase anything from S-ICE you, as their Sponsor, earn a commission automatically. 

When you want to promote an event you acquire the link to the event, add your affiliate code to it, and send, give, hand out your link to others, when they buy the ticket online or at the door, you will get credit for the sale. Not only that, but they are also immediately linked to you for life, so if they ever buy something again, you earn the commission.

(Whenever people purchase a ticket, it is necessary for the organizer to have the contact information of the purchaser so that they can refund the money if needed, contact the customer in case of changes in schedule, or to give updated information pertaining to the event.  When they have been entered into the system, they receive an affiliate code that is permanently linked to whoever made that sale possible.)

This applies to merchandise as well.

Instead of offering discounts on products, we make it possible to earn commissions on sales made through your affiliate link instead so whenever your Sponsored Member purchases something anytime during their life you earn the commission from those sales.

 

 

Why not just use any of the other systems that already exist on the market?

Well, because the principal difference with the TRS® is that it passively helps the institute build a NETWORK of musicians and audience members who love music while making it possible for them to earn extra income through their involvement in the Independent Musician's Institute.

The thing that makes this system work well is that it works passively. Every ticket must have an affiliate identification code related to it. Once someone has established their code, they can help musicians sell tickets to their events, concerts, and workshops as well as sponsor them as members of the Independent Musician's Institute Network.

Why do this?

The main thrust of this idea is to provide a secure revenue stream for the existence of the company while also helping its members earn extra income to help them fund their music interests. When the revenue is right, then the rental of the facilities can be kept at a much more affordable rate.  Without the membership affiliate program, it would make building institutes difficult if not impossible. The good news is, it won't take many members to fund a given facility.

Here is the concept in bullet points.

  1. You can acquire your affiliate membership identification code by simply signing up for one through someone who is a current member.
    1. This person will become your lifetime sponsor.
    2. What does that mean?
      1. It means that whenever you purchase a product that is eligible for TRS® affiliate commissions your sponsor will always earn the commission based on that individual product.
    3. Why is that a good thing?
      1. Because it means that the sponsor can build their income potential by building the number of people they sponsor.
        1. It is important to note that you don't get paid a commission simply by sponsoring a TRS@ participant. The participant must purchase a product in order for a commission to be paid out. But, you stand to earn more affiliate commissions if you have sponsored more people.
      2. It also means that once the code is established it remains for the entire time the affiliate/customer is associated with the Institute and the TRS@
  2. You automatically receive an affiliate/customer identification code when you purchase your first product through the TRS® system.
    1. When an affiliate promotes a concert and helps it sell tickets and you purchase a ticket with the TRS@ for the first time, you are automatically sponsored by that affiliate and that sponsorship lasts a lifetime.
      1. So, when you as an owner of the affiliate code helps promote something using the TRS® system, anyone who purchases for the first time using your code, then you are their sponsor for life as well.
      2. NOTE: Everyone will get an affiliate code and the affiliate commissions are reported using a 1099 Tax form and are taxable. You can opt out of being a sponsor if you wish, and may either simply pass your commission on to the general affiliate commission pool or to a specific affiliate/sponsor of your choice.
  3. The Subscription to the Independent Musician's Institute Network is a monthly membership program which is the lifeblood of the entire company. When you become an official paying member of the Institute's Membership Program you will reap the many benefits for it.
    1. You will get full access to the Institute Facilities.
      1. This does not include rental for practice rooms.
        1. We do this because it will be impossible to guarantee practice space at any given time and believe that it is only fair for those who use practice rooms more pay more for it. However, membership will give you a certain number of hours per month practice room usage. You will not be able to carry unused time forward to the next month.
    2. You will get your own Webpage Profile that you can build to promote yourself as a musician, as a sponsor and to help you connect with other members in the network.
    3. Depending on the Level of your Membership, you will be eligible for a higher commission percentage on the sale of tickets and memberships.
    4. You will have access to all Institute conventions which are designed to help you become connected to fellow members from the entire network of musicians within the institute in your area, state, region, nationally or internationally.
    5. There will be a growing library of content available to members as time progresses addressing ...
      1. issues important to musicians
      2. issues concerning specific instrument or vocal types
      3. issues about the Institute itself
      4. motivation and Inspiration through a growing library of live webinars, calls, and recordings of events, both video, and audio.
    6. You will get a membership discount on practice room rentals
    7. You will get a membership discount on Institute merchandise.
    8. As your sponsorship rises so will your membership level.
      1. This is a non-monetized reward designed to recognize those who are helping us build a large network of musicians and music lovers.

The purpose behind the Network and the TRS@ is to provide funding for facilities so that musicians have a place to work and build their musical business or hobby.

Independent means that the institute pays for itself without outside funding supported by musicians for musicians. We will obviously have to get loans to build facilities, but we will be free from investors who would want to simply use the institute as a money-making investment. We don't want to rely on government funding or donations because they can come and go depending on factors beyond our control.

The TRS@ makes it possible for affiliates to build a residual income from sponsoring memberships, and also earn income by promoting events and concerts of their own and of other musicians in the network regardless of where those concerts may be.

The commissions for memberships and tickets are different because we believe the performers get paid for performing. The price of admission to any given event will vary and the commission percentage of event tickets will vary as well.

The Independent Musician's Institute has as its core value a primary duty to fiscal responsibility and customer satisfaction and service


How can you grow your sponsoring of members?

You can set up tables at any location to help promote the institute and events. Whoever you sign up is your customer for life.

You can volunteer to work at the Institute facility as a receptionist, answering phones and welcoming people to the institute.  Any new person who you work with when they come to the institute can become your sponsored member or affiliate.

You can also earn your membership by working for the institute as an employee in some capacity.

To avoid an overpopulating of people promoting the institute we require that all such projects be sanctioned by the institute. There will be different periods during the year when we will do membership drives.

Probably the best way to build your TRS@ affiliate commissions is to promote events, and concerts with your TRS® Affiliate Code and when you sell tickets you become their sponsor, provided they are not already sponsored by someone else in the Network.

The real goal for a member in terms of earning income from the Institute is to sponsor memberships and build a residual income stream.